Do you even have a strategy? Is your strategy being strategic enough? Or, for you, is it a case of, ‘argh, I haven’t posted this week, must find something to take a picture of and put on Instagram or Facebook or LinkedIn or Pinterest..?’ And then you forget for the Read more…
First of all, do you know what user personas AKA avatars are? Well, as defined by dictionary.com, an avatar is: But in terms of marketing, Forbes has explained an avatar as ‘a little fiction that helps us understand who our ideal customers are so can more easily find them.’ Essentially, Read more…
I made the decision a short while back to stop posting on Twitter. It wasn’t serving me. And by that I mean that whilst I could schedule posts, I wasn’t spending any time there to really justify including Twitter as part of my social media strategy. Twitter, I think, needs Read more…