This week (10-16 May) is Mental Health Awareness Week and to be quite honest I’ve been feeling a bit, well, empty. A couple of things have happened work wise that feel like a bit of a setback and could very Read more…
This week I discovered something! I feel I may be slightly late to the party but I’m here now. And let me know if you are already in the know 😉 What am I talking about? Well, Instagram Guides. You Read more…
Can you add a clickable link in an Instagram caption? At the moment, the short answer is no. Whilst it’s possible to include a link in your captions, it will remain as text and the reader will have to copy Read more…
Last weekend I spent Saturday afternoon updating one of my downloadable PDFs. The one with the awareness days on it. To be honest, I wasn’t very happy with the one I had created previously. It did the job but it Read more…
As a social media manager, you may suspect that I spend most of my day on Facebook. That’s what social media managers do, right? Well, to be honest, I’m not on Facebook ALLLLL day, sometimes I’m on Instagram (I like Read more…
Do you even have a strategy? Is your strategy being strategic enough? Or, for you, is it a case of, ‘argh, I haven’t posted this week, must find something to take a picture of and put on Instagram or Facebook Read more…
I’m pretty sure you’ll see a lot of Happy Easter posts on social media over the Easter weekend weekend, which is great as it’s seasonal, current and will probably get some engagement going. However, it’s worth remembering that you do Read more…
First of all, do you know what user personas AKA avatars are? Well, as defined by dictionary.com, an avatar is: But in terms of marketing, Forbes has explained an avatar as ‘a little fiction that helps us understand who our Read more…
When I was at Uni my friends called me Kerry T and they still do actually. It is/was an identity for me, a part of my ‘personal brand’ I guess. It means something to that group of people and they Read more…
My question this week is, how important is good grammar on social media posts and should people call others out on it? At one time I think I would have done but these days I don’t and actively feel annoyed Read more…