Ok so the truth is I reel-ly (that will never get old) don’t know.
What am I even talking about anyway? Let me explain.
After advising clients to start creating Reels on Instagram, I eventually bit the bullet and started creating my own.
I went through the same concerns as everyone else:
- What will I do
- How do I do it
- What music do I use
- How do you make the words pop up on the screen
- Do I have to keep changing my clothes and / or point at things
And I found that all the answers come with time, practice and taking inspiration from other users (there’s pretty much always a trend going on that you can join in with too).
These numbers kind of stuck around the lower end until one day I posted a Reel and got over 1000 views. Considering my actual number of followers, I thought this was pretty good.
But then the numbers went down, then up, then down, then up.
It has honestly grown its own pair of legs and started running.
So back to my question, why is this reel performing so well? I don’t know.
My experience with Reels makes me think that it has something to do with the time of day I posted it, and then I reckon the more people see it, the more Instagram shows it to people (something to do with the algorithm).
So my plan is to make a note of the time of day I post and see what the results show me.
Have you taken the plunge into Reels yet? If not, here’s some ideas for easy Reels to get you started.