Love it or loathe it, Social Media is here and is a valuable marketing tool for getting your message out there.
But how do you know if you’re doing it right? Is your strategy being strategic enough?
Is it taking up too much of YOUR time? You’re not able to engage as much as you would like.
You can’t keep up with social media trends or updates?
Wherever you are in your Social Media life, there will be some way in which I can support you.
A bit more about Alternative Social?
I am a Digital Mum and graduated with the Diploma in Strategic Social Media Marketing training in April 2019. The super intensive 6 month training course consolidated everything I already knew about social media marketing and added so much more to my skillset.
Of course, I wanted to know more and help others with this knowledge. So, after completing another course I become a Digital Mums’ Certified Trainer and Consultant.
Community management is an ongoing task for Social Media Managers and often includes elements that can be carried out on a stand-alone basis. If you feel that you only require a little outsider insight in to your social media then one of these may be just what you need.
You’ve been running your social media strategy by yourself and you’re pretty happy with it, but would like another perspective on it. This can be so useful as it’s often the case that we become too involved to evaluate our own work effectively.
An audit includes:
- Analysing your social media platforms
- Reviewing the content
- Highlighting the awesome parts
- Advising how you can be even more awesome
- Next steps
You know you need to sort out your social media strategy, you might not even have your platforms set up yet. Don’t worry because help is at hand. We will discuss your goals and required outcomes and from this information I will create a full and comprehensive social media marketing strategy for you. This process will be much easier if an audit has already been carried out.
A social media strategy will focus on:
- Your goals and objectives
- Your target market (user persona development)
- Relevant and appropriate social media platforms
- Tone of voice
- Brand development and consistency
- Influencer outreach strategy
- Content strategy
- Key Performance Indicators (KPIs)
- Hooks and hashtags